Abstract :

This Study Explores Customer Investment Behavior Based On Age And Occupation, Aiming To Understand How Demographic Factors Influence Financial Decision-making. Investment Preferences Vary Significantly Across Different Age Groups And Occupational Segments Due To Differences In Income Levels, Risk Tolerance, Financial Goals, And Market Awareness. The Research Categorizes Respondents By Age (e.g., Under 25, 25–40, 41–60, Above 60) And Occupation (students, Salaried Employees, Businesspersons, Retirees), And Examines Their Choices Across Investment Avenues Such As Mutual Funds, Fixed Deposits, Stocks, Real Estate, And Insurance. Data Was Collected Through A Structured Questionnaire From 100 Respondents, And Statistical Tools Like Chi-square Tests And Cross-tabulations Were Used To Analyze The Relationship Between Demographic Variables And Investment Preferences. The Findings Indicate That Younger Individuals And Salaried Employees Tend To Favor Mutual Funds And Stocks, While Older Individuals And Retirees Prefer Fixed Deposits And Traditional Savings Instruments. Businesspersons Showed A Higher Inclination Toward Real Estate And Equity Investments.

Published:

14-7-2025

Issue:

Vol. 25 No. 7 (2025)

Page Nos:

310-319

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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