Abstract :

The Development Of Artificial Intelligence (AI) Technology Is Often Seen As The Domain Of Engineers, But Ultimately, It Is The Everyday Consumer Who Uses It. This Means That AI Is Not Just An Engineering Challenge; It Must Also Be Understood From The Perspectives Of Marketing And Consumer Behavior. In This Study, We First Use The Cite Space Knowledge Mapping Tool To Analyze Research Trends And Their Evolution In The Field Of AI From A Macro Perspective. Then, From A Micro Perspective, We Carefully Select And Review Key Literature To Define The Concept Of AI, And Further Provide A Comprehensive Overview Of AI Applications In Marketing. This Includes AI Technology And Product Acceptance Factors, Algorithm Avoiding And Doubts About AI, Industryspcific Application Of AI, And Consumer Behavior And Psychological On AI. Finally, Based On Existing Research Findings, We Propose Future Research Topics And Directions That Are Necessary For The Continued Exploration Of AI In This Context. The Insights From This Study Can Inspire New Research Ideas Related To AI For Marketing And Consumer Scholars. Furthermore, It Offers An Opportunity For Business Marketers And Government Policymakers To Consider AI Not Just As A Technological Issue, But From The Perspective Of The Consumers Who Will Ultimately Adopt And Interact With These Technologies. Keywords: Artificial Intelligence (AI), Marketing Management, Predictive Analytics, Marketing Automation, Customer Segmentation, Personalization, Consumer Behavior, Chatbots, Sentiment Analysis, Digital Marketing.

Published:

21-6-2022

Issue:

Vol. 22 No. 6 (2022)

Page Nos:

47-51

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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