Abstract :

Customer Purchasing Behaviour Is A Critical Factor Influencing The Growth And Sustainability Of The Insurance Sector In India. It Refers To The Decision-making Process And Actions Of Customers In Selecting, Evaluating, And Purchasing Insurance Products. Understanding Such Behaviour Helps Insurers Design Targeted Products, Improve Customer Service, And Create Effective Marketing Strategies. The Present Study Titled “Customer Purchasing Behaviour Towards Insurance Products At HDFC Life Ltd” Aims To Explore The Factors That Drive Customers To Purchase Insurance Policies, Their Preferences, Satisfaction Levels, And The Effectiveness Of HDFC Life Ltd’s Offerings In Meeting Customer Expectations.The Study Was Conducted Using A Structured Questionnaire Administered To 100 Customers Of HDFC Life Ltd. Respondents Were Selected Through A Purposive Sampling Method To Ensure Representation From Various Demographic And Socio-economic Backgrounds. In Conclusion, The Research Provides Valuable Insights Into Customer Purchasing Behaviour At HDFC Life Ltd, Which Can Be Leveraged To Refine Marketing Strategies, Improve Service Delivery, And Align Insurance Products With Evolving Customer Needs In A Competitive Market Environment

Published:

28-6-2025

Issue:

Vol. 25 No. 6 (2025)

Page Nos:

883-889

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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