Abstract :

Customer Loyalty Plays A Crucial Role In The Sustainability And Growth Of Local Grocery Stores, Especially In Rapidly Urbanizing Areas Like The Kandlakoya Region. This Study Investigates The Key Factors That Influence Customer Loyalty In Local Grocery Retailing, Including Product Quality, Pricing, Customer Service, Store Accessibility, And Personalized Shopping Experiences. Using A Structured Questionnaire Distributed To 100 Respondents In The Kandlakoya Area, The Research Applies Both Quantitative And Qualitative Methods To Analyse Consumer Behaviour And Loyalty Trends. The Findings Reveal That Customer Service, Consistent Product Availability, And Competitive Pricing Are The Most Influential Elements Driving Loyalty. Additionally, Trust And Personalized Relationships Between Storeowners And Customers Significantly Contribute To Repeat Visits. This Study Aims To Provide Valuable Insights For Local Retailers To Enhance Their Customer Retention Strategies And Build Long-term Relationships In A Competitive Market. Key Words: Customer Loyalty In Local Grocery, Product Quality, Pricing, Customer Service, Store Accessibility.

Published:

09-7-2025

Issue:

Vol. 25 No. 7 (2025)

Page Nos:

172-178

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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