Abstract :

The Impact Of Social Media On Human Resource Management (HRM) Strategies And Practices Is Increasing And Has Not Been Fully Explored Yet. This Research Focuses On Understanding The Role Of Social Media In HRM, Specifically The Contribution Of Social Media Utilization To The Strength Of HRM. Viewing Social Media As A User Generated Information System And HRM As A Communications System, The Presented Three Dimensional Framework Combines The Hierarchical Structure Of HRM, Temporal Nature Of HRM Process And Directions Of HRM Communications. It Allows The Assessment Of Vertical And Horizontal Alignment Of HRM Practices Which Emerge Through Utilization Of Social Media. As Part Of A PhD Research Project Two Pilot Case Studies Use The Model To Map Social Media Utilizations In Two Diverse Organizations. The Empirical Findings Demonstrate Differences And Surprising Similarities Of Social Media Utilization In HRM And The Apparent Dominance Of Bottom-up Social Media Utilization In HRM.

Published:

17-7-2025

Issue:

Vol. 25 No. 7 (2025)

Page Nos:

704 - 711

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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