Abstract :

Liquidity And Profitability Are Two Vital Variables, Which Can Have Impact On The Overall Performance And Survival Of A Company. Liquidity Ensures Short Term Obligations Of The Business Are Met In Time And Profitability Shows Ability To Earn With Respect To Investments. This Study Is Carried Out On Selected IT Companies To See If Liquidity Has An Impact On Profitability. The Study Is Based On A Time Period Of Five Years And Top Five IT Companies Were Selected For The Study. The Impact Analysis Was Done Using SPSS 26.0 And The Results Of The Study Show That Neither Current Ratio, Nor Quick Ratio Impact Return On Equity And Return On Assets. That Means Liquidity Does Not Impact Profitability Of IT Companies. Key Words: Liquidity, Profitability, Impact Analysis, IT Companies

Published:

30-7-2025

Issue:

Vol. 25 No. 7 (2025)

Page Nos:

908-919

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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