Abstract :

This Study Looks Into How Customer Involvement With Digital Marketing Platforms Is Affected By Data Privacy Concerns. Customers Are Growing Increasingly Wary Of Social Media Campaigns, Online Tracking Tools, And Tailored Ads As A Result Of The Quick Growth Of Data-driven Marketing And Growing Awareness Of Data Abuse. Based On Survey Data Gathered From Users Of Digital Platforms, The Study Uses A Quantitative Research Methodology. Elevated Data Privacy Concerns Have A Detrimental Impact On Consumer Engagement Habits, Such As Click-through Rates, Content Sharing, And Trust In Digital Ads, According To Statistical Studies. However, Findings Also Reveal That Transparency In Data Usage, Consent-based Marketing Practices, And Strong Data Protection Policies Significantly Enhance Consumer Confidence And Engagement Levels. The Study Contributes To The Growing Body Of Literature On Digital Marketing Ethics And Provides Practical Insights For Organizations Seeking To Balance Personalization Strategies With Privacy Protection Requirements.

Published:

06-5-2026

Issue:

Vol. 26 No. 5 (2026)

Page Nos:

189-209

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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