Abstract :

Working Capital Management (WCM) Plays A Vital Role In Ensuring The Operational Efficiency, Liquidity, And Profitability Of Companies In The Fast-Moving Consumer Goods (FMCG) Sector. Due To The High Volume Of Transactions, Rapid Inventory Turnover, Intense Market Competition, And Fluctuating Consumer Demand, Effective Management Of Current Assets And Current Liabilities Is Essential For Sustaining Business Growth And Maintaining Financial Stability. The FMCG Industry Requires A Balanced Approach To Managing Cash, Inventory, Accounts Receivable, And Accounts Payable To Optimize Resource Utilization And Enhance Organizational Performance. The Findings Indicate That Efficient Working Capital Management Significantly Contributes To Improved Profitability, Reduced Financing Costs, Enhanced Liquidity, And Better Operational Performance. Companies That Effectively Manage Inventory Levels And Optimize Cash Flow Cycles Are Better Positioned To Respond To Market Fluctuations And Consumer Demands. The Study Also Highlights The Importance Of Technological Advancements, Supply Chain Integration, And Data-driven Decision-making In Improving Working Capital Efficiency Within The FMCG Industry. Overall, The Research Emphasizes That Strategic Working Capital Management Is A Critical Factor For Achieving Sustainable Growth, Competitive Advantage, And Long-term Financial Success In The FMCG Sector.

Published:

02-4-2025

Issue:

Vol. 25 No. 4 (2025)

Page Nos:

384 - 391

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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