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ROLE OF EMOTIONAL BRANDING IN BUILDING CONSUMER ATTACHMENT AND BRAND LOYALTY IN THE DIGITAL ERA

K. Rajitha Choudhary

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ID: 3325

DOI:

Abstract :

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Published:

11-7-2023

Issue:

Vol. 23 No. 7 (2023)

Page Nos:

378 - 384

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

K. Rajitha Choudhary, ROLE OF EMOTIONAL BRANDING IN BUILDING CONSUMER ATTACHMENT AND BRAND LOYALTY IN THE DIGITAL ERA , 2023, International Journal of Engineering Sciences and Advanced Technology, 23(7), Page 378 - 384, ISSN No: 2250-3676.

DOI:

ISSN No:2250-3676 ----- Crossref DOI Prefix: 10.64771 ----- Impact Factor: 9.625