Abstract :

Investment Decisions Are An Important Part Of Financial Planning As They Help Individuals Achieve Future Financial Security And Wealth Creation. Investors Usually Analyze Various Factors Such As Safety, Return, Risk, Liquidity, And Trust Before Investing In Financial Institutions. This Project Focuses On Studying The Perception Of Investors Towards Investment In Kotak Mahindra Bank, One Of The Leading Private Sector Banks In India. The Study Aims To Understand The Opinions, Preferences, Satisfaction Levels, And Investment Behavior Of Investors Regarding The Financial Products And Services Offered By The Bank. The Research Examines Factors Influencing Investment Decisions Such As Interest Rates, Brand Image, Customer Service, Digital Banking Facilities, Security, And Profitability. The Study Is Based On Primary And Secondary Data Collected Through Questionnaires, Bank Reports, Journals, Websites, And Financial Articles. Data Analysis Techniques Such As Percentage Analysis, Charts, And Graphical Representations Are Used To Interpret Investor Responses And Opinions. The Findings Of The Study Help In Understanding Investor Confidence, Satisfaction, And Awareness Regarding Investment Opportunities In Kotak Mahindra Bank. Overall, The Study Highlights The Importance Of Customer Trust, Financial Performance, And Quality Banking Services In Influencing Investor Perception And Investment Decisions.

Published:

21-3-2026

Issue:

Vol. 26 No. 3 (2026)

Page Nos:

1292 - 1297

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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