Abstract :

This Project Report Focuses On The Study Of Risk Perception And Portfolio Management Practices Of Equity Investors With Special Reference To Wipro Limited. The Study Aims To Analyze How Investors Perceive Different Types Of Risks Associated With Equity Investments And How These Perceptions Influence Their Portfolio Management Decisions. Equity Investment Involves Various Forms Of Risk Such As Market Risk, Financial Risk, Liquidity Risk, And Economic Uncertainty, Which Directly Affect Investment Behavior And Return Expectations. The Report Examines The Investment Preferences, Risk Tolerance Levels, Awareness Of Diversification Strategies, And Decision-making Patterns Of Investors Investing In Wipro Company Shares. It Also Evaluates The Role Of Portfolio Management In Minimizing Investment Risk And Maximizing Returns Through Proper Allocation Of Financial Assets. Both Primary And Secondary Data Sources Are Used For The Study, Including Investor Surveys, Company Reports, Financial Statements, Journals, And Market-related Publications. The Findings Of The Study Reveal That Investors Risk Perception Significantly Impacts Their Investment Choices And Portfolio Construction Strategies. Most Investors Prefer Diversified Portfolios To Reduce Uncertainty And Achieve Stable Returns. The Study Further Highlights That Factors Such As Market Performance, Company Reputation, Financial Stability, And Investor Awareness Play An Important Role In Shaping Investment Decisions In Wipro Company. The Report Concludes That Effective Portfolio Management And Proper Understanding Of Investment Risk Are Essential For Achieving Long-term Financial Growth And Investor Satisfaction. The Study Provides Useful Insights For Investors, Financial Advisors, And Researchers In Understanding Investor Behavior And The Importance Of Risk Management In Equity Investments.

Published:

21-3-2026

Issue:

Vol. 26 No. 3 (2026)

Page Nos:

1298 - 1304

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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