Abstract :

The Indian Stock Market Plays A Significant Role In The Economic Development Of The Country By Mobilizing Savings And Channelizing Investments Into Productive Sectors. Investor Behaviour Is An Important Aspect That Influences Stock Market Performance, Investment Decisions, And Market Volatility. This Study Focuses On Analyzing The Behaviour Of Investors Towards Investments In Tata Consultancy Services Shares In Hyderabad. The Research Examines The Factors Affecting Investment Decisions Such As Risk Perception, Return Expectations, Market Trends, Company Reputation, Financial Awareness, And Technological Advancements In Trading Platforms. Primary Data Was Collected Through Questionnaires From Investors In Hyderabad, While Secondary Data Was Gathered From Journals, Company Reports, And Stock Market Publications. The Study Identifies That Most Investors Prefer TCS Due To Its Strong Financial Performance, Stable Returns, Brand Reputation, And Long-term Growth Opportunities. It Was Also Found That Demographic Factors Like Age, Income, Education, And Occupation Significantly Influence Investment Behaviour. The Research Highlights That Investors Are Increasingly Relying On Digital Platforms, Market Analysis, And Expert Recommendations Before Investing. The Study Concludes That Investor Confidence In TCS Remains High Due To Its Consistent Market Performance And Reliability In The Indian Stock Market.

Published:

21-3-2026

Issue:

Vol. 26 No. 3 (2026)

Page Nos:

1321 - 1325

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite