Abstract :

Consumer Behavior Plays A Significant Role In The Automobile Industry As It Helps Companies Understand Customer Preferences, Purchasing Decisions, And Market Trends. This Study Focuses On Analyzing Consumer Behavior Regarding The Two-wheelers Industry With Special Reference To Hero MotoCorp In Khammam. The Research Aims To Identify The Factors Influencing Consumer Purchasing Decisions Towards Hero MotoCorp Two-wheelers And Evaluate Customer Preferences, Satisfaction Levels, And Buying Patterns In The Competitive Automobile Market. The Study Examines Various Factors Such As Price, Mileage, Brand Image, Fuel Efficiency, Design, Performance, Safety Features, After-sales Service, And Promotional Activities That Influence Consumer Behavior. Hero MotoCorp Is One Of The Leading Two-wheeler Manufacturers In India, Known For Producing Fuel-efficient, Reliable, And Affordable Motorcycles And Scooters Suitable For Different Customer Segments. The Research Is Based On Both Primary And Secondary Data Collected From Customers, Company Reports, Journals, Websites, And Automobile Industry Publications. The Findings Indicate That Mileage, Affordability, Brand Reputation, And Service Quality Are The Major Factors Influencing Consumer Buying Behavior Towards Hero MotoCorp Vehicles. The Study Concludes That Customer Satisfaction, Effective Marketing Strategies, Product Quality, And Efficient After-sales Services Play An Important Role In Maintaining Customer Loyalty And Improving Sales Performance In The Two-wheelers Industry.

Published:

21-3-2026

Issue:

Vol. 26 No. 3 (2026)

Page Nos:

1334 - 1340

Section:

Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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